07 March 2011

The Body Shop Enters Sephora

From Happi.com (here)

2011-02-18 | 08:51
Once competitors, now co-workers. The Body Shop has developed exclusive skin and body care items for Sephora, which will roll out to 170 of the retailer’s 230 doors the first week of March.

The move will give Sephora a natural and eco-minded skin care brand while expanding The Body Shop's distribution beyond its 300 U.S.-based doors.

“I find so much opportunity to learn from a good working partner,” said Phil Kowalczyk, president of the Americas, The Body Shop. “The conclusion is this is a win-win both for Sephora and The Body Shop customer,” the latter of whom had been expressing a desire for more access to the brand.

The items to be sold at Sephora were selected based on opportunities within Sephora’s own skin care assortment and on best-selling items within The Body Shop stores. Items include a number of kits that “incorporate full beauty regimes at a value,” said Kowalczyk, explaining for example that the Vitamin C Facial Radiance Kit will sell for $42 at Sephora but, when the items are sold separately, the combined price would set a customer back $60. Other items include The Body Shop’s various Body Butters in an assortment of sizes; DeoDry Dry-Effect Deodorants; Peppermint Cooling Foot Set, and a Hemp Hand Protector Duo Set.

Packaging on kits will detail The Body Shop’s story on ethical values, including using natural and sustainable ingredients, using 100-percent recycled packaging and raising awareness on causes such as combatting sex trafficking.