20 January 2012

Want To Speed Up Your Blowdry? You Need It Factor!

I was recently given the chance to try a new shampoo and conditioner that promised to reduce your dry time by 50% and I jumped at the chance.  I mean, who wouldn't want to reduce dry time by 50%?  And when the bottles arrived, I thought to myself, who doesn't want pretty shampoo and conditioner in their bathroom?

I am really picky about shampoo and conditioner.  If it doesn't smell good, I won't use it.  If it doesn't feel good, I won't use it.  And due to my color treated hair, I try to avoid ANY shampoo with SLS (sodium lauryl sulfate).

The first thing I noticed about It Factor shampoo was the smell... I was pretty sure I had smelled it before!  I *think* it smells like Paul Mitchell Awapuhi shampoo!  

What They Say:

It FactorTM Quick BlowdryTM shampoos and conditioners are nothing short of a hairstyle revolution: the first and only shampoo and conditioner system combination to reduce drying time by up to 50%.

Available exclusively through professional salons, It FactorTM is safe for all hair types and free of harsh sulfates, parabens, sodium chloride and alcohol. It FactorTM"s proprietary VaporBoost SystemTM speeds up the natural process of evaporation by reducing the bond between water and the hair shaft. When heat is applied, the water releases from the hair more easily and turns to water vapor more quickly, creating extraordinary hair in a fraction of your normal blow-drying time.

It FactorTM Professional Haircare is:
  • The FIRST and ONLY shampoo and conditioner combination to reduce drying time by up to 50%
  • Formulated with our proprietary VaporBoost SystemTM, which speeds up the natural process of evaporation
  • Multi-purpose, leaving the hair clean, soft, shiny, healthy, bouncy, detangled and sleek ...no other product needed
  • Safe for all hair types including colored and chemically straightened
  • Free of harsh sulfates, parabens ,sodium chloride and alcohol

What I Say:
It definitely shortened how long it took to dry my fine, way past the shoulder hair.  I can't say it was 50% faster, but it was definitely 25-30% faster!  It also seems to make my slightly frizzy fine hair smoother.  I can absolutely see purchasing this shampoo and coniditioner to use in the summer!  Also, it did a great job of maintaining a fresh dye job!

It Factor will be available at professional salons, and will be $22.50 for 8.5 fluid ounces of shampoo or 6.8 fluid ounces of conditioner. Visit It Factor Beauty to find a salon near you.
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