26 October 2012

It Factor Simply It

It Factor
Pin ItI have already waxed poetically about how much I love It Factor Quick Blowdry Shampoo and Conditioner.  It fulfills all my requirements for shampoo and conditioner:
  • Must smell good!
  • Must feel good!
  • Must be sulphate free (SLS and SES) to product my hair color
Now there is a new addition to the It Factor line - Simply It Quick Blowdry Smoothing Lotion. I couldn’t wait to get my hands on this!  It’s something I have been looking for since September when I stopped air-drying my hair (it only curls in humidity) and starting straitening it every day.  My hair LONGER than I have had it in ages and I can’t believe how long it takes me to blow dry it!

What They Say:
Condition and style in half the time with the ultimate styling lotion--for wet and dry hair.  A formula so unique we called it Simply It!  One product does it all: Use Simply It on wet hair to blow-dry and style your hair in half the time.  Use Simply It on dry hair all day long-without product buildup-to freshen your style, smooth and add shine.
    • Smoothes wet and dry hair
    • Significantly reduces drying time
    • Conditions and styles
    • Detangles
    • Eliminates frizz, static and flyaways
    • Repairs, nourishes & strengthens
    • Resists humidity
    • Color and keratin treatment safe
    • UV & heat styling protection
    • Gives curly and hard to manage hair softness and style control
    • Provides all day soft style hold
    • Adds shine
    • Moisturizes
    • Adds softness and bounce to lifeless hair
    • Never sticky & won't build up
    • Perfect for all hair types and conditions
What I Say:
Simply It definitely allowed me to dry my hair significantly faster!  My hair was sleek and shiny as well.  This does contain Dimethicone, although I am happy to say it was fourth on the ingredients list AND it appears to be the only silicone listed.  I will definitely reach for this whenever I’m in a hurry - which tends to be everyday!
Smooth hair, no make up.  That's why I let the light wash me out!

Suggested retail price is $21.50 for 5.1 fluid ounces (150 ml).
It Factor products are available at professional salons. For one near you, visit itfactorbeauty.com. Stay up to date by following us on facebook.com/itFactorBeauty and Twitter @ItFactorBeauty.
Disclosures: polish insomniac at times reviews products provided by a representative of the company. When we do so, we specifically state so. We also use affiliate links. For more, please see the disclosure page.