
- Must smell good!
- Must feel good!
- Must be sulphate free (SLS and SES) to product my hair color
What They Say:
Condition and style in half the time with the ultimate styling lotion--for wet and dry hair. A formula so unique we called it Simply It! One product does it all: Use Simply It on wet hair to blow-dry and style your hair in half the time. Use Simply It on dry hair all day long-without product buildup-to freshen your style, smooth and add shine.
- Smoothes wet and dry hair
- Significantly reduces drying time
- Conditions and styles
- Detangles
- Eliminates frizz, static and flyaways
- Repairs, nourishes & strengthens
- Resists humidity
- Color and keratin treatment safe
- UV & heat styling protection
- Gives curly and hard to manage hair softness and style control
- Provides all day soft style hold
- Adds shine
- Moisturizes
- Adds softness and bounce to lifeless hair
- Never sticky & won't build up
- Perfect for all hair types and conditions
Simply It definitely allowed me to dry my hair significantly faster! My hair was sleek and shiny as well. This does contain Dimethicone, although I am happy to say it was fourth on the ingredients list AND it appears to be the only silicone listed. I will definitely reach for this whenever I’m in a hurry - which tends to be everyday!
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Smooth hair, no make up. That's why I let the light wash me out! |
Suggested retail price is $21.50 for 5.1 fluid ounces (150 ml).
It Factor products are available at professional salons. For one near you, visit itfactorbeauty.com. Stay up to date by following us on facebook.com/itFactorBeauty and Twitter @ItFactorBeauty.